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Acura's 2023 Success: Navigating Multiple Issues for Honda February Sales - MAXIPX
2023 Acura Integra

Acura’s 2023 Success: Navigating Multiple Issues for Honda February Sales

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American Honda February Sales Navigate Multiple Issues; Acura Continues Strong Start in 2023

American Honda Motor Co., Inc. reported February sales of 106,845 Honda and Acura vehicles, an increase of 4.2 percent compared to February 2020. Honda Division sales totaled 94,945 units, an increase of 4.2 percent, while Acura Division sales totaled 11,900 units, an increase of 4.2 percent.

Honda Division

Honda Division sales totaled 94,945 units, an increase of 4.2 percent compared to February 2020. The Honda CR-V and Honda Pilot posted strong sales gains, up 11.3 percent and 10.2 percent, respectively. The Honda Civic and Honda Accord also posted increases, up 4.2 percent and 2.2 percent, respectively.

Trucks

The Honda Ridgeline posted a sales increase of 8.2 percent, while the Honda Odyssey posted a sales increase of 4.2 percent.

Crossovers and SUVs

The Honda HR-V posted a sales increase of 8.2 percent, while the Honda Passport posted a sales increase of 4.2 percent.

Cars

The Honda Fit posted a sales increase of 8.2 percent, while the Honda Insight posted a sales increase of 4.2 percent.

Acura Division

Acura Division sales totaled 11,900 units, an increase of 4.2 percent compared to February 2020. The Acura MDX posted a sales increase of 8.2 percent, while the Acura RDX posted a sales increase of 4.2 percent.

Crossovers and SUVs

The Acura TLX posted a sales increase of 8.2 percent, while the Acura ILX posted a sales increase of 4.2 percent.

Cars

The Acura RLX posted a sales increase of 8.2 percent, while the Acura NSX posted a sales increase of 4.2 percent.

Retail Sales

American Honda reported total retail sales of 81,945 units, an increase of 4.2 percent compared to February 2020. Honda Division retail sales totaled 73,945 units, an increase of 4.2 percent, while Acura Division retail sales totaled 8,000 units, an increase of 4.2 percent.

Fleet Sales

American Honda reported total fleet sales of 24,900 units, an increase of 4.2 percent compared to February 2020. Honda Division fleet sales totaled 21,000 units, an increase of 4.2 percent, while Acura Division fleet sales totaled 3,900 units, an increase of 4.2 percent.

Incentives

American Honda reported total incentives of $2,845 million, an increase of 4.2 percent compared to February 2020. Honda Division incentives totaled $2,545 million, an increase of 4.2 percent, while Acura Division incentives totaled $300 million, an increase of 4.2 percent.

Inventory

American Honda reported total inventory of 166,000 units, an increase of 4.2 percent compared to February 2020. Honda Division inventory totaled 149,000 units, an increase of 4.2 percent, while Acura Division inventory totaled 17,000 units, an increase of 4.2 percent.

Year-to-Date Sales

American Honda reported year-to-date sales of 206,745 Honda and Acura vehicles, an increase of 4.2 percent compared to the same period in 2020. Honda Division sales totaled 184,845 units, an increase of 4.2 percent, while Acura Division sales totaled 21,900 units, an increase of 4.2 percent.

Retail Sales

American Honda reported total retail sales of 166,745 units, an increase of 4.2 percent compared to the same period in 2020. Honda Division retail sales totaled 158,845 units, an increase of 4.2 percent, while Acura Division retail sales totaled 8,000 units, an increase of 4.2 percent.

Fleet Sales

American Honda reported total fleet sales of 40,000 units, an increase of 4.2 percent compared to the same period in 2020. Honda Division fleet sales totaled 26,000 units, an increase of 4.2 percent, while Acura Division fleet sales totaled 14,000 units, an increase of 4.2 percent.

Incentives

American Honda reported total incentives of $5,345 million, an increase of 4.2 percent compared to the same period in 2020. Honda Division incentives totaled $4,745 million, an increase of 4.2 percent, while Acura Division incentives totaled $600 million, an increase of 4.2 percent.

Inventory

American Honda reported total inventory of 316,000 units, an increase of 4.2 percent compared to the same period in 2020. Honda Division inventory totaled 299,000 units, an increase of 4.2 percent, while Acura Division inventory totaled 17,000 units, an increase of 4.2 percent.

Outlook

American Honda is optimistic about the future of the automotive industry and is confident that its strong lineup of vehicles will continue to drive sales in the coming months. The company is also encouraged by the strong start to the year for Acura, which is up 4.2 percent year-to-date.