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Acura Unveils Bold New Design for Brand's Future - MAXIPX
2016 Acura Precision Concept

Acura Unveils Bold New Design for Brand’s Future

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Acura Precision Previews New Design Future For The Brand, Without A Beak [New Pics] | Carscoops

Acura, the luxury division of Honda, has unveiled a new concept car that previews the brand’s future design direction. The Acura Precision Concept, which was unveiled at the 2016 North American International Auto Show, features a bold new look that does away with the brand’s signature “beak” grille.

Design

The Acura Precision Concept is a four-door sedan that features a sleek, coupe-like silhouette. The car has a low, wide stance and a long wheelbase, giving it a sporty, aggressive look. The front end of the car is dominated by a large grille that is flanked by slim headlights. The grille is a departure from the brand’s signature “beak” grille, which has been a part of the Acura design language since the late 1980s.

The side profile of the car is characterized by a long, sweeping roofline and a set of 20-inch wheels. The rear of the car features slim taillights and a large diffuser. The car is finished in a deep blue paint job that is accented by chrome trim.

Interior

The interior of the Acura Precision Concept is just as impressive as the exterior. The cabin is dominated by a large, curved display that stretches across the dashboard. The display is used to control the car’s infotainment system, climate control, and other functions. The center console is dominated by a large touchpad that is used to control the car’s various functions.

The interior is finished in a combination of leather and wood trim. The seats are upholstered in leather and feature contrast stitching. The steering wheel is wrapped in leather and features a set of paddle shifters.

Powertrain

The Acura Precision Concept is powered by a 3.5-liter V6 engine that is mated to a nine-speed automatic transmission. The engine produces 310 horsepower and 272 lb-ft of torque. The car is also equipped with a hybrid system that adds an additional 40 horsepower and 80 lb-ft of torque.

Technology

The Acura Precision Concept is packed with the latest technology. The car is equipped with a suite of driver assistance systems, including adaptive cruise control, lane keeping assist, and a collision mitigation system. The car is also equipped with a head-up display that projects information onto the windshield.

Conclusion

The Acura Precision Concept is a bold new design direction for the brand. The car features a sleek, coupe-like silhouette and a bold front end that does away with the brand’s signature “beak” grille. The interior is packed with the latest technology, including a large curved display and a suite of driver assistance systems. The car is powered by a 3.5-liter V6 engine that is mated to a nine-speed automatic transmission.